Momiji-manju, Hiroshima's famous traditional confection, is pleased by everyone for a simple taste. Our company always worked on the development of a new product and a new technology since establishement. Hiroshima's new famous confection, Nama-momiji (pastry type of momiji-manju) was created in full scale by Nishiki-do technical experts team. It keeps for a long time even though it is a pastry, and you are able to eat deliciously indefinitely. Seto-Komachi (famous confection which used Hassaku citrus) is new product which was jointly developed with Hiroshima University.

Based on the basic principle of "We bring "health, abundance and harmony "through food and contribute to a society full of smiles",

Firm PR. 100-year history of the industry. We have extensive knowledge about the kelp. We have technologies for cutting, flavoring of raw kelp, and we are focusing on manufacturing "kelp flakes", "salted kelp" of our private brand.

For over 80 years since the establishment, our leading products were brewed vinegar (rice vinegar) and the sauce. In recent years, we are manufacturing dressing and foods, etc. using the vinegar as a material. Natural environment, we are pursuing to make the taste using natural raw materials. We are the deliciousness laboratory which thinks "health", "relief", "safety" and "deliciousness" are most important. Since the establishment, we have been using natural underground water for whole manufacturing process in the factory. Our company excels in creating the taste.

Since our founding in Hiroshima in 1916, we have been manufacturing and selling liquid seasonings, mainly sauces and vinegar, under Mitsuwa and Higashimaru brands. “Mitsuwa Okonomi Sauce”, which is characterized by its rich flavor and refreshing taste, is popular at all stores in Hiroshima's tourist attraction "Okonomimura". In addition, we deliver frozen or refrigerated okonomiyaki that is cooked one by one by our craftsmen so that people all over the country can enjoy the authentic taste of Hiroshima. In addition to manufacturing and sales, we also open "Okonomiyaki classes" for those who aim to open a specialty store, and "Okonomiyaki experience learning" for tourists and students on school trips. We are working hard to popularize okonomiyaki.

○  Management philosophy   To promote "local production for local consumption", ensure "food "security and safety, and contribute to the local community. Our company manufactures tofu, prepared food, and sweets.We are aiming to be "a community-based company providing safe and secure food", not only by manufacturing products of "local production for local consumption" using what have been harvested in the local, but also by developing products in cooperation with local companies.As the interest in food safety and security further increases in recent years, we will continue to contribute to the local community by improving quality and providing better products.

For the more than 80 odd years since our founding in 1932, Yamadaya has devoted itself to the production of momiji-manju (a maple-leaf-shaped bun with bean-jam filling), our main product.We are extremely proud of our momiji-manju, and we maintain our own special bean-jam production plant, which delivers an original flavor that has been highly popular with a great many customers.Our Toyoka (Paulownia cake) also received the Honorary President’s Award at the 24th All-Japan Confectionery Expo (2002), and we continue to work for the creation of new textures and flavors.For the future, we are focusing on research aimed at meeting the food needs of our customers, and paying attention to safety and security of food, while maintaining our traditional old-shop flavor, in order to succeed as a company that continually develops with the times.

Since our founding, our fundamental business policy has been to be a company that is needed by the world. We believe that we can serve society by always creating products that are valuable to the customers, and by satisfying our customers’ needs.

Everybody loves our products, Aki-na and Aki-murasaki (Tsukemono, or Japanese pickles of potherb mustard). We at Yamatoyo want to contribute to everyone’s daily health by encouraging eating vegetables. By obtaining ISO14001 certification, we aim to make further local contributions with Earth-friendly health products.

With 25 factories throughout Japan, our main business is the manufacture and sales of bread, Japanese-style confectionery, Western-style confectionery, processed breads and prepared rice products and side dishes, as well as a variety of product groups such as jam, desserts, prepared vacuum-packed foods, biscuits, cookies, and rice crackers. We also operate the “Daily Yamazaki” convenience stores, the “Yamazaki Shop” with the functions of a convenience store, the “Vie de France” bakery cafe chain that utilizes our frozen bread dough, and the “Saint Etoile” fresh bakery. With the continuing expansion and activation of our company, we make every effort to improve our services to meet the diversifying needs of our customers.

Since its founding in Meiji 1, we have been exclusively dedicated ourselves to soy sauce brewing.