Since long ago, Koizumi Honten has been making sake as the sake brewery of the Itsukushima Shrine on the island of Miyajima, which is said to be one of the three most scenic places in Japan. Expressing his thoughts on the proper place for Japanese sake, Kenichi Yoshida said, Sake would hate to depart from its native land. Koizumi Honten aims to produce sake deeply rooted in the climate of Hiroshima.